Gingivitis, the Scary Word that No One Knows the Meaning of
Advertising is all around us all the time. It’s surely the only way most of us have ever heard the word “gingivitis.” It’s from advertising lore. Listerine has long used the phrase, “Listerine fights the germs that cause gingivitis.” And they’ve left it at that. No explanation. No further illumination. So, everyone has heard the …
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